Thursday, September 10, 2009

How AirSafe.com Uses Twitter and a Mailing List with Its Blog

Social media applications make it easy to publish and share information with an audience. They can be used individually or they can be used in combination with other online resources and applications. By combining applications, their combined usefulness can be greater than the sum of their individual strengths.

One combination AirSafe.com uses consists of an automated mailing list, a blog, and Twitter. The mailing list had been developed over several years and had been used to send newsletters and breaking news items. The various AirSafe.com blogs are more recent additions, and have been used to provide more details than were possible in a newsletter, and to supplement the main web site.

Twitter is the newest addition to AirSafe.com, and initially had the most problems. Twitter is what is called a microblogging service, which acts like a blog it that it allows users to easily publish something online, but is very limited in that you have a 140 character limit, basically enough for a headline and maybe one link to another resource.

For AirSafe.com, having only enough space for a headline and a link to another resource isn't a problem since Twitter's main use was to encourage a subscriber to link to other content such as a particular page on a web site. As a relatively new online service, very few current AirSafe.com visitors would have had an account, and many may never be convinced to subscribe to the service. Incorporating Twitter into AirSafe.com's content wouldn't make sense unless there was a way to include the majority of AirSafe.com's audience that doesn't use Twitter.

The key breakthrough was using Twitter in combination with other AirSafe.com resources, specifically the site's automated mailing list and the AirSafe.com News blog site. The mailing list service, which over the last several years has grown to several thousand subscribers, has a feature that allows it to be linked to a blog so that any new blog item leads to an automatic generation of an email that includes a short message and a link to the blog item. A second feature automatically sends out a Twitter message to followers that includes a link back to the new blog posting.

In short, those two features allowed anyone who was either a subscriber to the AirSafe.com mailing list or to the AirSafe.com Twitter account would be automatically notified whenever there was an addition to the blog. Instead of updating three AirSafe.com resources, only one had to be updated to reach three distinct audiences.

The mailing list, blog, and the Twitter account are promoted in different ways to different types of AirSafe.com visitors. By doing a little bit of behind the scenes work, all three audiences could be easily connected.

One of the unexpected benefits was that Twitter and related technologies opened up additional options for finding useful information that was of interest to the audience with the audience. The most useful was the Twitter search function at search.twitter.com. It is a great tool for quickly finding useful links to breaking news stories. For example, after a plane crash, it can be used to search through the hundreds, and sometimes thousands of Twitter messages that users send to one another after a crash. At least a few will have links to news media and other resources that have timely information on an unfolding event.

The blog is the main resource that AirSafe.com uses for breaking news on plane crashes, so when the blog is updated and AirSafe.com subscribers receive a notification of the new blog entry and then visit the blog, they get information from AirSafe.com and also benefit from the work that Twitter users did to find relevant online content.

Next Steps
If you want to see how this stuff works or how it can help you, do one of the following:

- Follow AirSafe.com on Twitter: If you don't have an account, you can quickly create one for yourself.
- Join the AirSafe.com mailing list: Receive breaking news on plane crashes, plus much more information.
Visit the AirSafe.com Mailing List Archive: See what you have been missing.
Check out AirSafe.com's mailing list provider: If you are thinking of starting a mailing list, or making your current list more capable, this is a good place to start.

20 comments:

  1. Jordan lorsque michael jordan intégra le monde de la nba en 1984, ce ne fut pas seulement le début d'une carrière sans égal, mais aussi

    le début de la série célèbre "Air Jordan" de nike. le fabricant d'articles de sport accorda toute

    une série de chaussures et d'habits au basketteur doté apparemment de talents surhumain. cette série fit tout de suite sensation : l' Air Jordan 1 fut interdite par la nba puisque la combinaison des coloris noir/rouge ne

    correspondit pas au "code vestimentaire" de la nba à l'époque. pourtant, cela ne put empêcher le succès mondial de cette sneaker unique.

    au contraire : la chaussure de basket déclencha une véritable hystérie et est, dès lors, lancée dans une nouvelle édition chaque

    année.jordan - plus qu'une simple chaussure de basket les spots publicitaires de jordan sont aussi innovateurs que les produits eux-

    mêmes. au cours des années 80, avec spike lee alias mars blackmon, ils conquirent les écrans de la télé. aujourd'hui, les spots pour les

    différents modèles d'air jordan sont toujours de vrais classiques sur youtube. de nos jurs, le jumpman ne se porte pas seulement sur les

    chaussures : Air Jordan 3, Air Jordan

    4
    , Air Jordan 5, Air Jordan 6,

    Air Jordan 7, Air Jordan Spizike.

    ils se distinguent par le design typique de la marque et convainquent par une excellente qualité et des matières hut de gamme. en 1997,

    nike externalisa même la série de jordan : aujourd'hui, la marque de jordan développe ses propres produits, mais coopère néanmoins

    étroitement avec nike. des joueurs comme carmelo anthony ou dwyane wade portent le jumpman dans la nba. ainsi, michael jordan reste

    présent dans la meilleure ligue de basket-ball du monde. Obtenez les dernières Air

    Jordan 2012
    Chaussures avec style avant-gardiste et la technologie. Obtenez les dernières Chaussures Air Jordan avec style avant-

    gardiste et la technologie. Boutique 100% authentique Nike Air Jordan à partir des collections les

    plus emblématiques. Air Jordan Retro, Fusion, Hommes, Femmes et Enfants Chaussures.

    ReplyDelete
  2. Changing Address? Forward ... service is only provided for mail which Royal Mail delivers to your door and not that delivered by other postal service providers.changing postal address

    ReplyDelete
  3. This blog is so nice to me. I will continue to come here again and again. Visit my link as well. Good luck
    obat aborsi
    cara menggugurkan kandungan
    obat telat datang bulan
    obat penggugur kandungan

    ReplyDelete
  4. The mailing list, blog, and the Twitter account are promoted in different ways to different types of AirSafe.com visitors. By doing a little bit of behind the scenes work, all three audiences could be easily connected. vimax asli

    ReplyDelete